The Rad Black Kids are quintessentially all of us that don't feel represented by the monolithic views that we are painted over with a broad brush. The need for this brand grew out of a desire from the founder to see faces that reflect his in action sports. He began through building longboards, simply because he couldn't afford one, so his background in architecture made this possible. The Rad Black Kids initially began building longboards with riders in mind by utilizing the best "rider oriented" boards: Using rider's choice trucks, wheels, bearings, and true rider quality decks.
The Rad Black Kids has now evolved to a brand that is not only better at narrative based product design, but now all our products are now made in Portugal. Sustainability and reduction of carbon emissions are paramount to The Rad Black Kids. We have been planting a tree for every product we sell since our inception in 2014, but now, due to the catastrophic climate emergency we now plant 20 trees for each product sold!